The Step

Logo and branding created with POPSUGAR for The Step podcast presented by SOREL.

The Step is a podcast made by women for women. It is a platform for inspirational women to share their stories and advice about the unique challenges they and listeners may face when attempting to level up in the workplace.

Since the podcast is a collaboration between SOREL and POPSUGAR, I wanted to represent both brands in equal measure. I did this by first developing a color palette and logo evocative of the idea of moving up.